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Various parameters determine whether or not your e-sales activities are successful.
The desire of your clients to buy depends on complex factors. As opposed
to the “traditional” point-of-sale, the Internet offers fewer possibilities
for direct contact with your clients.
If your clients are going to buy from you, they must trust you.
If your clients lose the desire to buy from you, they do it elsewhere.
So negative experiences must be avoided at all costs.
A user-friendly structure, a clear user interface and easy-to-use navigation
elements are important factors that can determine whether or not your e-sales
activities are successful. As well as clear architecture and a good design,
regular maintenance and updates of the web offer are crucial.
By integrating mobile services and added-value services into your web offer,
you increase the attraction and leisure value for your visitors. These products
and services for mobile terminals can be integrated into marketing activities.
Examples:
- Product oriented SMS surveys and competitions
- Cellular phone games in the company’s CI,
memory games with product pictures etc.
- Free-of-charge downloads
Datacows offers many great possibilities for your e-sales project. The success
factors of e-sales will be harmonized to achieve the necessary long-term effect.
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